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EspañolSearch terms like 'spa bathroom ideas', 'luxury showers', and 'freestanding bathtubs' have seen a substantial rise in 2024 compared to the past three years, whereas interest in traditional elements like 'clawfoot tubs' and 'marble sinks' has decreased by 7% and 18%, respectively. This trend highlights a growing consumer desire to turn bathrooms into spa-like, experience-focused environments, prioritising relaxation and self-care versus overly 'decorative' items.
The increase in searches for terms like 'steam showers', 'rain shower' and 'heated floors' suggests that consumers are not just looking for aesthetic upgrades but also seeking features that enhance comfort and wellness. Searches for 'natural bathroom' have increased by 6.45%.
